Lifecycle Marketing Manager
AtoB
Marketing & Communications
San Francisco, CA, USA · New York, NY, USA
USD 130k-160k / year + Equity
Posted on Feb 17, 2026
Location
San Francisco Bay Area, New York Metropolitan Area
Employment Type
Full time
Location Type
On-site
Department
Marketing
Compensation
- $130K – $160K • Offers Equity • Offers Bonus
Our mission
The trucking and logistics industry provides the backbone of the economy. But the payments infrastructure on which it runs is broken. For the hard-working men and women of this sector, the existing suite of payment tools is outdated, difficult to use, prone to fraud, and saddled with shady fee structures. The incumbent players in this space often overlook the economic and practical needs of this user base.
We're changing that. AtoB is building Stripe for Transportation — modernizing the payments infrastructure for trucking and logistics. Supply chains rely on the timely movement of capital to function efficiently. Our end game is a world in which that capital movement occurs fairly, smoothly, and without delay. As we pursue that end game, we aim to center our customers in every way — offering them world-class customer experience and building products that work with and around the unique constraints of their daily lives. We build for fleet managers in the office and drivers on the road. We strive for products that are efficient, satisfying, and useful. Our customers enable our modern economy — they deserve it.
Our history and background
Our founding team has backgrounds in payments, working on autonomous vehicles at Cruise Automation, leading ops and growth for Uber, and building apps that were featured on the Apple app store. We have staff and senior engineers from Google, Uber, Meta, Shopify, Stripe, Chime, and other leading technology companies.
We have raised $125 million+ from investors such as General Catalyst, Elad Gil, Bloomberg Beta, Y Combinator, XYZ; founders and CEOs of companies such as Google (Eric Schmidt), Salesforce (Marc Benioff), Coinbase (Brian Armstrong), DoorDash (Tony Xu), Instacart, Gusto; strategic investors like Mastercard, Flexport and Samsara.
We were named to Forbes annual Next Billion-Dollar Startup List, and have just recently been selected to join the World Economic Forum as a Global Innovator.
About the Role
We're looking for a Lifecycle Marketing Manager who lives and breathes email marketing to own customer engagement at scale. This isn't a role about sending newsletters. It's about architecting the automated communications that drive billions in annual payment volume, reduce churn, activate dormant accounts, and turn satisfied customers into advocates. You'll build the system that keeps fleet managers and drivers engaged with AtoB every day.
This is a hands-on builder role. You'll own the entire lifecycle marketing engine from strategy to execution. You'll work directly in HubSpot, design complex multi-touch flows, run experiments, analyze data, and use AI-driven tools to amplify your impact. If you're the kind of marketer who gets excited about open rates, conversion funnels, and finding the perfect subject line, this role is for you.
What You'll Do
Own the end-to-end lifecycle marketing strategy and execution, from onboarding sequences to win-back campaigns, driving engagement across our customer base of fleet managers and drivers
Build and optimize complex, multi-channel email flows in HubSpot that guide customers through onboarding, feature adoption, upsell opportunities, and retention milestones
Design and execute targeted campaigns based on customer behavior, usage patterns, and lifecycle stage, ensuring the right message reaches the right person at the right time
Run rigorous A/B tests on subject lines, messaging, timing, creative, and audience segmentation to continuously improve performance metrics (open rates, click-through rates, conversion rates)
Partner cross-functionally with Product, Sales, Partnerships, and Customer Success to align on messaging, identify engagement opportunities, and surface insights from customer behavior data
Leverage AI-driven workflows (tools like Claude Code, Cursor, or similar platforms) to automate repetitive tasks, scale creative production, and unlock efficiency gains in campaign execution
Analyze campaign performance and customer engagement data to surface actionable insights, recommend strategic shifts, and report on the business impact of lifecycle marketing programs
Maintain rigorous quality standards across all customer communications, ensuring brand consistency, technical accuracy, and empathy for our customer base
What We're Looking For
4-6 years of experience in lifecycle marketing, email marketing, or customer engagement roles, with a proven track record of driving measurable business outcomes through automated campaigns
Deep expertise in HubSpot and modern email marketing platforms, with hands-on experience building complex automation workflows, segmentation strategies, and multi-touch nurture programs
Strong analytical skills with fluency in interpreting marketing metrics, customer data, and A/B test results to inform strategy and optimize performance
A creative, strategic thinker who doesn't just execute campaigns but finds new ways to engage customers, spark action, and solve problems through communication
Demonstrated ability to work with AI-driven tools (Claude Code, Cursor, or similar platforms) to enhance productivity, streamline workflows, and scale marketing operations
Excellent copywriting and storytelling skills, with the ability to write clear, compelling messages for diverse audiences (from fleet managers to drivers on the road)
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Comfort with ambiguity and a builder mentality. You thrive in environments where you own outcomes, build systems from scratch, and move fast with limited oversight
Nice to Have
Experience in fintech, payments, or B2B SaaS, particularly in industries with complex, multi-stakeholder customer bases
Familiarity with SQL or experience pulling and analyzing data directly from databases or analytics platforms
Background in growth marketing or product-led growth, with experience driving activation, engagement, and retention metrics
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Experience working in high-growth startups where you've had to build lifecycle programs with limited resources and maximum impact
What We Offer
Compensation: Competitive base salary plus equity. We're building something big, and we want you to share in the upside.
Benefits: Comprehensive health, dental, and vision insurance. 401(k) with company match. Generous PTO and parental leave. Commuter benefits.
Location: This role is based in our San Francisco office or our New York office. We believe in-person collaboration drives better outcomes, especially in a high-growth environment. You'll work closely with Product, Sales, and leadership teams who are all based here.
Culture: You'll work alongside staff and senior engineers from Google, Uber, Meta, Shopify, Stripe, Chime, and other leading technology companies. We move fast, we build with purpose, and we center our customers in every decision. We're solving a meaningful problem for an underserved industry, and we're doing it with zero bureaucracy and high ownership.
Growth: This is an opportunity to define the lifecycle marketing function at a company processing billions in annual payment volume. You'll have visibility with leadership, the autonomy to shape strategy, and the resources to make a real impact.
Compensation Range: $130K - $160K