Sales Development Representative
FLORA
Sales & Business Development
Columbia, MD, USA
USD 100k-130k / year
Posted on Jan 30, 2026
We’re looking for a Sales Development Representative (SDR) to help power FLORA’s revenue engine at the intersection of product-led growth and sales.
This role sits at the front door of our go-to-market motion—engaging high-intent inbound users, identifying where human touch accelerates adoption, and creating pipeline through thoughtful outbound.
How You’ll Make an Impact
Inbound & Sales-Assist Motion
Own first-touch outreach to high-intent inbound users and accounts (e.g., strong product usage, team expansion, enterprise signals)
Qualify inbound interest and route opportunities into the sales pipeline with clear context and insights
Outbound Prospecting
Identify and engage target accounts through thoughtful, personalized outbound
Research prospects and tailor outreach based on role, industry, and creative workflows
Generate new pipeline aligned with FLORA’s ICPs (creative teams, agencies, in-house brand & marketing orgs)
Pipeline & Process Excellence
Maintain accurate, high-signal data in CRM (notes, qualification, next steps)
Partner closely with Sales to ensure clean handoffs and strong meeting quality
Provide feedback to Marketing and Product on what you’re seeing in the market—objections, use cases, patterns, and opportunities
Experimentation & Iteration
Test messaging, sequences, and approaches across inbound and outbound
Continuously refine how we identify “sales-assist moments” in a PLG motion
What We’re Looking For
Tech-savvy and systems-oriented, with an interest in using modern tools, automation, and data to improve sales development efficiency and effectiveness.
Strong written and verbal communication skills—clear, concise, and human
Excited by creative tools and motivated to help shape how AI fits into real-world creative work.
Organized and process-oriented, with strong CRM hygiene
Passionate, purpose-led, and all-in. You are obsessed with working towards our vision and spreading it to the world.
Hustle and work ethic. You are known for going the extra mile(s). You roll up your sleeves and consider no task beneath you.
Relentless focus on efficiency and effectiveness. You prioritize the highest-leverage activities that have the highest ROI.
Ownership mindset. You act like an owner - you have the highest standards of accountability for your work and proactively improve anything you see.
Nimble. You iterate continuously (without spinning wheels), execute with an extreme sense of urgency (every minute counts), and dive into new problems & opportunities seamlessly.
High bar for excellence + low ego. You're driven to win at the highest level. You seek and welcome feedback, and do what's best for the company and team.
Service mentality. You constantly think about how you can serve and provide value to others - to customers, partners, and teammates.
Daring. You bring to life bold, original ideas.
Compensation Range: $100K - $130K