User Acquisition Manager, Tokyo Studio
Niantic
Niantic is positioned as a leader in augmented reality and mobile gaming and is looking for a complex contributor joining as an User Acquisition Marketing Manager. This is an outstanding opportunity to drive mobile consumer growth, working on projects that immediately reach millions of people every day. This candidate will promote a data-driven mentality, demonstrating their media buying experience to formulate extraordinary user acquisition campaigns, while closely collaborating with cross-functional partners in aspiring towards team growth goals. If you're a quantitative and creative problem solver, excited to unlock major growth channels, we'd love to meet you!
This cross functional role is crucial in helping craft Niantic's overall growth, marketing strategies, and product launches. This role is based in Tokyo Japan. English and Japanese fluency is required for this role.
Responsibilities
- Craft and implement comprehensive user acquisition strategies across all marketing channels in collaboration with the broader marketing and product team.
- Reach performance marketing KPI’s through optimized budget allocation.
- Work with IP holders and help advise on their overall marketing strategies.
- Resolve any data integrity issues that may arise while running performance marketing campaigns with MMP, internal data science or marketing channel.
- Work with internal/external creative agencies to build out performance marketing creative for all needed channels.
- Manage external media and creative agencies.
- Collaborate with our data science team to enhance UA reporting and proactively adapt to evolving marketing metrics.
- Conduct detailed data analysis to identify trends, measure campaign performance, and optimize strategies for continuous improvement.
- Work with product marketing, marketing, and analytics teams to ensure alignment with overall business objectives.
- Communicate weekly with leadership to present insights, recommendations, and campaign results, ensuring alignment with strategic goals.
- Lead meetings with cross-functional team members and stakeholders to align on business needs.
- Required in-office 3 days a week.
Qualifications
- Bachelor’s degree or equivalent in marketing, statistics, finance or a related field and passionate about analyzing products, customer insights, and market data.
- 6+ years experience in a mobile media buying position on major advertising platforms such as paid social, ad networks and DSPs.
- Outstanding interpersonal skills to translate data to meaningful business recommendations that have material business impact.
- Experience working with executive leadership on a frequent basis and helping drive overall marketing strategy.
- Experience managing large monthly budgets across multiple channels. Ideally monthly budgets bigger than $500k.
- Past experience directly managing/hiring contractors and or third party agencies.
- Proposed changes to marketing tech stack to account for changing mobile marketing landscape.
- Proven track record of improving creative performance through continuous A/B testing across multiple platforms and channels.
- Blend of creativity and analytical approach to problem solving.
- Experience with various market research data services e.g. App Annie, Sensor Tower.
- Experience working with MMP (Singular, Adjust and Appsflyer) and knowledge around Apple SKAN protocols is a bonus.
Join the Niantic team!
Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now.
We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.
Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.
We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Bellevue, London, Tokyo, and Zürich. #LI-HYBRID
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