Marketing Manager, Live Events, Pokémon GO (Short-term)
Niantic
Administration, Marketing & Communications
San Francisco, CA, USA
USD 58-65 / hour
Posted on Oct 15, 2025
Live events are at the core of Niantic products and highlight our real-world social experience at its best. Niantic is seeking a Marketing Manager to aid in the coordination and implementation of global events for Pokémon GO. These include major worldwide events such as 'Pokémon GO Tour' and 'Pokémon GO Fest', and location specific events like 'Pokémon GO City Safari'. An outstanding candidate will possess a deep passion for crafting and delivering unforgettable experiences that resonate with fans long after the event.
As someone who will work under tight timelines with internal (Engineering, Product, Operations, and Legal) and external teams (agencies, vendors, and partners), the ideal candidate is an organized collaborator skilled in aligning partners to achieve shared goals efficiently. Join the team and make a positive impact on millions of Trainers around the world!
Responsibilities
- Support the planning and execution of our live events marketing calendar.
- Collaborate with cross-functional internal teams to conceptualize and bring live events to life globally, ranging from 5,000 to 300,000 players.
- Collaborate with project leads to effectively own key workstreams, including drafting copy, building decks, and updating key documents.
- Manage and support projects through project management tools, workback schedules, and internal slide creation.
- Develop and track against detailed workback schedules, ensuring key achievements are met on time and deadlines are not missed.
- Coordinate logistics with different internal collaborators, partners, and vendors to carry out our live events.
- Deliver post event reports with data-driven analysis including attendee feedback, goal attainment, and recommendations for future event improvements.
- Support the branded event asset creation process from concept to approval to production.
Qualifications
- 2+ years experience producing live events and/or leading complex marketing projects.
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
- Strong project management and interpersonal skills.
- Outstanding verbal and written communication.
- Willingness to travel.
Plus If...
- Passion for Pokémon GO and the Pokémon franchise.
- Experience with tools such as Asana and Jira.
- Proficiency in G Suite.
The hourly rate for this role is between $58.00/hr - $65.00/hr.
This is a contractor position and the work should be performed based on service agreement and SOW. Niantic will not offer Contractor direct employment contract, salary, benefits, equities, or any compensation associated with employment.
Join the Niantic team!
Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Monster Hunter Now.
We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.
Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.
We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Bellevue, London, Tokyo, and Zürich. #LI-HYBRID
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