Marketing CRM & Lifecycle Senior Manager
PayJoy
Marketing & Communications
Mexico City, Mexico
Posted on Nov 27, 2025
About PayJoy
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and credit cards, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 17 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Senior Manager CRM & Lifecycle will be responsible for leading the technical delivery of global campaigns across email, push notifications, in-app/in-line messaging, etc., leveraging advanced CRM functionalities and automation tools. This role requires a combination of technical and strategic skills, including proficiency in CRM platforms and automation tools, a deep understanding of customer segmentation and analytics, and the ability to collaborate cross-functionally with teams like Data Engineering, Product, Compliance, and Risk.
Key responsibilities
- Campaign & Journey Execution: Oversee the end-to-end technical delivery of the global marketing calendar, including building, scheduling, and deploying daily multi-channel comms campaigns to segmented audiences.
- Testing & Optimization: Develop and execute a comprehensive test and learn roadmap to continuously optimize campaign performance, recommending strategies to improve engagement, conversion, and retention rates across digital communication platforms.
- Quality Assurance: Conduct rigorous testing and troubleshooting of all campaigns to ensure functionality, correct targeting and optimal customer journeys with adherence to company guidelines before deployment.
- Analytics & Reporting: Monitor, analyze, and report on key campaign performance metrics, providing actionable insights and strategic recommendations to optimize future campaigns and drive continuous improvement in member acquisition, engagement and retention.
- CRM Tech stack management: Provide tactical direction for the CRM and related marketing technology stack, including tools for email, analytics, and automation. Contribute to CRM roadmap & infrastructure discussions, improving automation, data flows, and tooling.
- Cross-functional alignment: Collaborate closely with Marketing Managers and other teams like Product, Data, and Risk to drive initiatives that improve customer experience and LTV.
Qualifications
- Bachelor's degree or studying in a field related to data analysis.
- 5+ years of experience working as a professional in CRM analytics and LTV optimization.
- Strong understanding of CRM tech stack & data infrastructure: you know what’s possible and how to scale it.
- Knowledge of A/B and multivariate test planning, setup, execution, and measurement.
- Demonstrated talent for effectively presenting data insights and complicated issues to a range of audiences.
- Proficient hands-on experience designing and executing multi-channel CRM lifecycle programs with measurable business impact
- Ability to work under pressure with quick turnarounds while managing multiple projects or tasks.
- Fluent English.
Benefits
- 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
- Life insurance.
- Phone finance, Headphone, home office equipment and wellnes perks.
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 MXN monthly restaurant coupons
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening