Marketing CRM & Lifecycle Analyst
PayJoy
Marketing & Communications, IT
Mexico City, Mexico
Posted on Feb 10, 2026
About PayJoy
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and credit cards, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Lifecycle Marketing Analyst is responsible for the creation and execution/deployment of lifecycle campaigns within our CRM, team focused on the Direct to Consumer Phone Finance business.
Key responsibilities
- Design and implement lifecycle journeys and campaigns for acquisition, retention, and engagement.
- Deploy CRM campaigns integrating promotions and content variations.
- Launch experiments and A/B tests on messaging, timing, channels, and segments, analyzing results and performance.
- Perform QA to ensure campaigns are error-free.
- Support the implementation of automation tools, investigate issues, and propose improvements.
- Research and share best practices to enhance campaign performance.
Qualifications
- Bachelor’s degree or currently studying in a field related to data analysis.
- 2+ years of experience running effective marketing campaigns, ideally in a startup or high-growth environment.
- Experience diagnosing underperforming campaigns and quickly implementing corrective actions.
- Experience running experiments or A/B tests and deploying campaigns across multiple channels, including WhatsApp, in-app, push, and email.
- Knowledge of CRM platforms (e.g., Braze, Hootsuite, Customer.io, or similar), SQL, and G Suite.
Benefits
- 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
- Life insurance.
- Phone finance, Headphone, home office equipment and wellness perks.
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
- Catered lunches
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening