Performance Marketing Lead
Superpower
Marketing & Communications
San Francisco, CA, USA
Posted on Sep 19, 2025
Location
San Francisco
Employment Type
Full time
Location Type
Hybrid
Department
Growth
As Superpower’s Performance Marketing Lead, you’ll be at the front lines of our growth engine. You’ll own the strategy, execution, and optimization of paid acquisition across channels—driving measurable revenue growth while obsessing over efficiency and scale. We seek a data-driven, creative marketer who thrives on testing, iterating, and pushing campaigns to their highest potential. Your work will directly fuel Superpower’s mission to unlock human health potential.
Key Responsibilities:
Own and scale paid acquisition end-to-end across Meta, Google, TikTok, LinkedIn, and new/emerging channels. Build and optimize campaigns yourself—no layers between you and the accounts.
Design, launch, and optimize full-funnel campaigns that balance CAC efficiency with aggressive volume targets.
Run a high-velocity creative testing engine—brief, launch, and analyze dozens of ads weekly to identify breakout winners.
Partner with Growth Ops to ensure clean attribution, tracking, and reporting across platforms.
Turn insights into clear, performance-oriented creative briefs for designers, creators, and external partners.
Proactively identify and scale new growth levers such as referral programs, partnerships, and influencer activations that complement paid media.
Report on CAC, LTV, payback, and ROAS with actionable insights and next steps.
Collaborate with Product and CRO teams to optimize landing pages and drive conversion lifts.
Mentor and eventually hire a small team of paid specialists as we grow, while remaining deeply in the weeds yourself.
Qualifications
5+ years of hands-on performance marketing with a track record of scaling spend while improving efficiency.
Deep expertise in Meta Ads Manager, Google Ads, TikTok Ads, and familiarity with emerging platforms.
Strong analytical skills—comfortable building CAC/LTV models in Sheets/Excel and working with analytics tools like PostHog, Mixpanel, or GA.
Creative eye + growth mindset—able to spot high-potential ad angles, push bold tests, and iterate fast.
Excellent collaboration and communication skills to work with design, product, and growth engineering; able to turn data into clear stories and recommendations.
Passion for experimentation and staying ahead of industry shifts.
Bonus: Experience in health tech, consumer subscriptions, or high-ticket B2C services.
Bonus: Familiarity with incrementality testing, MMM, or advanced attribution models.
Investors
Forerunner Ventures (tier 1 US-based VC)
Susa Ventures (tier 1 US-based VC)
Cyan Bannister (first investor into Uber, early at SpaceX, former part at Founder’s Fund, regarded as one of the top angels in the world)
Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)
Arielle Zuckerberg (active angel, tech leader, relatively famous brother)
Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)
Shaan Puri (angel and podcast host of my first million)
Evan Moore (Founder of Doorash; Partner at Khosla Ventures)
Justin Mares (Founder of TrueMed)
Dr Jordan Shlain (Founder of Private Medical, America's top concierge medicine service)
Cementing the opportunity
Company Philosophies
We are all here to genuinely do our life’s best work.
Insanely high talent bar, never settling. A players only (see steve jobs)
We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first.
We aim to set the gold standard for team health culture on the planet - live the ethos!