Founding Lead, B2B Marketing
Superpower
Marketing & Communications
San Francisco, CA, USA
Posted on Oct 3, 2025
Location
San Francisco
Employment Type
Full time
Location Type
Hybrid
Department
B2B / GTM
This role is about telling that story to the enterprise market. As our Founding Lead, B2B Marketing, you’ll shape the narrative that inspires executive buyers, consultants, and brokers—and you’ll execute with speed. You’ll be both strategist and doer: experimenting, iterating, and laying the foundation for a world-class marketing team.
What You’ll Do
Develop and refine positioning and messaging for employers, health plans, and brokers.
Craft narratives and assets that resonate with executive buyers and consultants.
Run growth experiments across channels—paid, organic, PR, and events.
Build enablement materials (decks, one-pagers, case studies) that drive sales.
Launch campaigns across email, social, and events.
Partner directly with Sales and Growth to generate demand.
Build the early marketing playbook and foundation for a future team.
Who You Are
4–7+ years in marketing or growth, ideally at early-stage startups.
A storyteller who can translate vision into sharp narratives.
Hands-on: comfortable writing copy, designing decks, and running campaigns.
Entrepreneurial and thrives in ambiguity with a bias toward action.
Collaborative, especially with Sales and Outbound.
Bonus: a whiz with tools like Zapier, or Cursor—able to hack together scrappy workflows, automations, and creative growth experiments.
Bonus: healthcare, benefits, or other complex B2B experience.
Why Join Superpower
Foundational role in building our B2B marketing function.
Chance to define how we communicate Superpower’s story to the enterprise market.
Join a team of ex-founders, YC alumni, and mission-driven builders working at the edge of speed and ambition.
Competitive salary and equity in a company scaling toward generational impact.
Investors
Forerunner Ventures (tier 1 US-based VC)
Susa Ventures (tier 1 US-based VC)
Cyan Bannister (first investor into Uber, early at SpaceX, former part at Founder’s Fund, regarded as one of the top angels in the world)
Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)
Arielle Zuckerberg (active angel, tech leader, relatively famous brother)
Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)
Shaan Puri (angel and podcast host of my first million)
Evan Moore (Founder of Doorash; Partner at Khosla Ventures)
Justin Mares (Founder of TrueMed)
Dr Jordan Shlain (Founder of Private Medical, America's top concierge medicine service)
Cementing the opportunity
Company Philosophies
We are all here to genuinely do our life’s best work.
Insanely high talent bar, never settling. A players only (see steve jobs)
We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first.
We aim to set the gold standard for team health culture on the planet - live the ethos!